Spammers tend to use image-only emails, so spam filters block such emails. The mail client decides which version the user should see. Most emails are already sent in 2 formats - HTML + plain text. HTML and Plain text versions of the email The absence of the plain text version alerts spam filters that can make a mail service consider the mail as spam. Email clients that cannot display HTML need this format. Plain text is an email that consists only of text. Missing Plain Text Version in the Email Design Layout I'll tell you about email layout errors that can cause a mailing list to have problems with CAN-SPAM Act, and advise you on how to fix errors in your email. If there are enough of such details, the newsletter will be marked as spam and will not reach the Inbox. This is often due to the email design layout - the program doubts the font color, shortened links, or the absence of alt tags of the images. Sometimes spam filters forward spam emails from trustworthy senders. And it’s the thing that decides where to forward the message - the Spam or the Inbox. The spam filter has the same work patterns. The header and the footer are missing, almost the entire text has links, and there are oversaturated colors as well.Įmail clients analyze tons of such emails and compute the techniques that spammers use more of. You can instantly spot the Spam email because of its specific design. You're going to see 2 emails, and you have to guess which one was in my Spam folder.
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